How to build ‘Customer Personas’ that will drive leads and increase sales for your business
How to build ‘Customer Personas’ that will drive leads and increase sales for your business Customer personas are incredibly helpful when you’re looking to market your business. The better you know your ideal customers, the easier it is to tailor your marketing strategies and effectively engage your target customers. In fact, the exercise of […]
Covid 19 Pandemic: Should you quarantine your media advertising too?
During this unique and challenging time, it’s hard not to panic. You’re only human. We are experiencing drastic changes to markets and consumer behavior, largely a result of COVID19 and associated trading restrictions. As a result, many small business owners are experiencing newfound stress and anxiety around cash flow, staff welfare, and the longevity of […]